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OUR PROMISE

ALWAYS clean and free from harmful ingredients

ALWAYS clean and free from harmful ingredients

BETTER manufacturing practices setting the bar for the beauty and personal care industry

COMMUNITY centric with responsible sourcing, recycling and community in mind

IN THE NEWS

It’s as delicious for newborns as it is for wriggling toddlers. (And adults. Let’s not pretend here.)” Tatler Magazine

“...for all the sensitive-skin (and gluten-free) families out there.” Pregnancy & Newborn

“Give your baby the most natural start possible when it comes to skin care.” Mother Muse

OUR PROMISE

ALWAYS clean. You have enough on your mind, that’s why we proudly create each product with a worry-free promise. We believe less is better and our products are made of nontoxic, clean ingredients, free of harmful chemicals, synthetic fragrances and always cruelty free. 

Crafted within a FDA/USDA/CGMP registered laboratory.

WELLNESS you can trust for baby and beyond. EWG Verified.

These statements have not been evaluated by the Food and Drug Administration. The products on this site are not intended to diagnose, treat, cure, or prevent any disease.