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Our full-line of baby, big kid, & mama products

From baby’s first bath to your self-care routine, plant-powered wellness starts here. Personal care products that multitask like a boss to simplify your daily routine.

BABY

Thoughtfully selected plant-based ingredients for the healthiest bath time. Extra gentle to soothe little ones with eczema-prone skin.
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    • BIG KID

    Best in class ingredients formulated with one thing in mind- crafting the safest, most effective personal care products for your growing needs.
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    • CBD MAMA

    The first CBD hair and skincare for mama's self-care. Our small-batch cleansers and lotions are packed with skin-loving botanicals like organic Moroccan Argan oil and Calendula plus nourishing Hemp extract oil for your bath time.
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    • OUR PROMISE

    ALWAYS clean and free from harmful ingredients

    ALWAYS clean and free from harmful ingredients

    BETTER manufacturing practices setting the bar for the beauty and personal care industry

    COMMUNITY centric with responsible sourcing, recycling and community in mind

    IN THE NEWS

    “It’s as delicious for newborns as it is for wriggling toddlers. (And adults. Let’s not pretend here.)” Tatler Magazine

    “...for all the sensitive-skin (and gluten-free) families out there.” Pregnancy & Newborn

    “Give your baby the most natural start possible when it comes to skin care.” Mother Muse

    OUR PROMISE

    ALWAYS clean and free from anything harmful. We believe in ingredient transparency so you can be confident each and every ingredient used is clearly listed on our labels. 

    Crafted within a FDA/USDA/CGMP registered laboratory

    ALWAYS FREE OF SLS, Sulfates, Parabens, Phthalates, Triethanolamine, Sodium Benzoate, Benzyl Alcohol, Formaldehyde Donors, Dyes, MEA, DEA, TEA, EDTA.

    These statements have not been evaluated by the Food and Drug Administration. The products on this site are not intended to diagnose, treat, cure, or prevent any disease. All CBD products sold on this site contain less than 0.3% THC.