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Our full-line of baby, big kid, & mama products

From baby’s first bath to your self-care routine, plant-powered wellness starts here. Personal care products that multitask like a boss to simplify your daily routine.

Baby

Thoughtfully selected plant-based ingredients for the healthiest bath time. Extra gentle to soothe little ones with eczema-prone skin.
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    • Big Kid

    Best in class ingredients formulated with one thing in mind- crafting the safest, most effective personal care products for your growing needs.
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    • OUR PROMISE

    ALWAYS clean and free from harmful ingredients

    ALWAYS clean and free from harmful ingredients

    BETTER manufacturing practices setting the bar for the beauty and personal care industry

    COMMUNITY centric with responsible sourcing, recycling and community in mind

    IN THE NEWS

    “It’s as delicious for newborns as it is for wriggling toddlers. (And adults. Let’s not pretend here.)” Tatler Magazine

    “...for all the sensitive-skin (and gluten-free) families out there.” Pregnancy & Newborn

    “Give your baby the most natural start possible when it comes to skin care.” Mother Muse

    OUR PROMISE

    ALWAYS clean and free from anything harmful. We believe in ingredient transparency so you can be confident each and every ingredient used is clearly listed on our labels. Perfectly, small-batched crafted to ensure that our products are ultra-gentle, hypoallergenic with superior results for every stage of your family’s life.

    ALWAYS FREE OF SLS, Sulfates, Parabens, Phthalates, Triethanolamine, Sodium Benzoate, Benzyl Alcohol, Formaldehyde Donors, Dyes, MEA, DEA, TEA, EDTA.

    Crafted within a FDA/USDA/CGMP registered laboratory