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THE FIRST PERSONAL CARE

crafted with both baby & mama in mind.

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  • RESULT-DRIVEN FORMULAS
  • PLANT POWERED
  • MOTHER DEVELOPED
  • SMALL-BATCH CRAFTED
  • PHYSICIAN APPROVED
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REVIEWS

Here’s what our washies are saying.

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INTRODUCING

Customize your BUNDLE & SAVE

Save by bundling 3 or more items to receive an extra 15% off at checkout.

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OUR PROMISE

ALWAYS clean and free from harmful ingredients

ALWAYS clean and free from harmful ingredients

BETTER manufacturing practices setting the bar for the beauty and personal care industry

COMMUNITY centric with responsible sourcing, recycling and community in mind

IN THE NEWS

“It’s as delicious for newborns as it is for wriggling toddlers. (And adults. Let’s not pretend here.)” Tatler Magazine

“...for all the sensitive-skin (and gluten-free) families out there.” Pregnancy & Newborn

“Give your baby the most natural start possible when it comes to skin care.” Mother Muse

OUR PROMISE

ALWAYS clean and free from anything harmful. We believe in ingredient transparency so you can be confident each and every ingredient used is clearly listed on our labels. Perfectly, small-batched crafted to ensure that our products are ultra-gentle, hypoallergenic with superior results for every stage of your family’s life.

ALWAYS FREE OF SLS, Sulfates, Parabens, Phthalates, Triethanolamine, Sodium Benzoate, Benzyl Alcohol, Formaldehyde Donors, Dyes, MEA, DEA, TEA, EDTA.

Crafted within a FDA/USDA/CGMP registered laboratory