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HOW TO: unlock your baby's best skin

We are all creatures of habit but when it comes to keeping a consistent step-by- step skincare regimen, many times we fall short.  So what is a "routine" referring to when it comes to keeping your skin dewy fresh?  It's all about applying the right skincare products in the right order for optimal results consistently.

Typically for babies and children, a clear skin routine should require no more than 2-3 products regardless of skin type (normal, sensitive allergy prone, etc).


The first step is all about a gentle cleanse.  You want to work with the skin's natural pH, avoid stripping away protective oils, and disrupting the dermal balance.   A multi-tasking cleanser (shampoo, wash, and bubble bath ) like our infant cleansers is crafted from pure plant based botanicals to cleanse and protect baby from head to toe. This luxe formula leaves skin feeling soft and smooth without any residue or dryness. Specifically formulated for infants and also loved by individuals with sensitive skin.  If baby is eczema prone or has dry skin- try STEP #1 only twice or three times a week.


Next up, it's all about spoiling head to toe with skin-loving nutrients and vitamin-rich botanicals to treat and soothe any existing dry spots, rashes, or frequently rubbed areas like knees, hands, elbows, and bottom of feet. Care for your body and baby's with our organic Moroccan Argan oil healing balm; ideal for nipple balm, cesarean section and other surgical wounds, old c-section scars and stretch marks, and minor burns. 

3. Protect

Now it's time to lock in all of your hard work with a moisture rich lotion or cream. Our vitamin-rich formula with organic Moroccan Argan oil & organic Calendula provides long-lasting moisture to nourish even the most delicate skin of newborns. 

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ALWAYS clean and free from harmful ingredients

ALWAYS clean and free from harmful ingredients

BETTER manufacturing practices setting the bar for the beauty and personal care industry

COMMUNITY centric with responsible sourcing, recycling and community in mind


It’s as delicious for newborns as it is for wriggling toddlers. (And adults. Let’s not pretend here.)” Tatler Magazine

“...for all the sensitive-skin (and gluten-free) families out there.” Pregnancy & Newborn

“Give your baby the most natural start possible when it comes to skin care.” Mother Muse


ALWAYS clean and free from anything harmful. We believe in ingredient transparency so you can be confident each and every ingredient used is clearly listed on our labels. Perfectly, small-batched crafted to ensure that our products are ultra-gentle, hypoallergenic with superior results for every stage of your family’s life.

ALWAYS FREE OF SLS, Sulfates, Parabens, Phthalates, Triethanolamine, Sodium Benzoate, Benzyl Alcohol, Formaldehyde Donors, Dyes, MEA, DEA, TEA, EDTA.

Crafted within a FDA/USDA/CGMP registered laboratory