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#washiewoman WANDER with US

One of my absolute favorite spots in Atlanta is Westside Provisions District- a raw, industrial, kinda artsy shopping and culinary area. And nestled in the District is one of the most beautiful baby and children's store, Seed Factory.  I fell in love with the owner, Rachel Baba quickly. She has the ability to put magic into any space and her love of books offers one of the most unique libraries for kids and their parents in the area.


A little background on Rachel Baba..."I grew up in Atlanta - went to Georgia State and studied painting & art history.  Took a year to travel then went up to NYC to go to graduate school at Pratt - stayed in NY for about 10 years working as a visual merchandiser and freelance window display ( tons of fun - I would recommend ) and finished up on the visual team at ABC carpet & home.  My husband and I (met at grad school) then moved back to Atlanta where our son Jack was born in 2003.  I was 6 months pregnant with him when I opened my shop - which I called sprout.  The store grew really fast and we moved into a 4,000 sq ft space and rebranded to seed factory, which just seem to fit our new size & space a bit better." 

Our son is about to begin his junior year in high school!  Having a store is the closest thing to having a child - the care & commitment - It is a real privilege!  


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