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Wash with Water is now Plastic Negative Certified

by Stephanie Pascarella

Wash with Water is now Plastic Negative Certified by rePurpose Global, one of the first in our industry to achieve a Negative Plastic Footprint

What does this certification mean? 

By donating a percentage of every product purchase to plastic reduction efforts, Wash with Water is enabling the removal of millions of lbs of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year. Through its partnership with rePurpose Global, the company is supporting vetted waste management social enterprises like Project Neela Sapana (नीले सपना) in Chennai, India to collect and process hard-to-recycle waste streams otherwise too low value to be reclaimed from the environment, such as chocolate wrappers, chips packets, and similar flexible packaging items. 

 

By going Plastic Negative, Wash with Water is not only tackling a $50bn/yr funding gap that plagues recycling supply chains worldwide, but is also adding a crucial income stream for waste pickers and their families in Chennai, India. Today, informal waste workers often earn less than $5/day, work in precarious conditions, and face severe discrimination despite providing a crucial societal service for cities across the developing world. Through this initiative, the company is boosting these waste workers’ income by attaching value to hard-to-recycle plastics, while supporting experienced recycling social enterprises which holistically uplift waste pickers through occupational safety, health insurance, and skills training. "Since 2012, Wash with Water has built a loyal community of the next generation of mamas and papas, daughters and sons who knowingly and purposefully choose plant-based, eco-friendly wellness in their everyday lives. We champion positive environmental change in big moments as well as little ones. We believe that even the smallest steps can make a difference in helping to build a healthier planet." Founder and mother, Stephanie Pascarella.

As a prominent player in the CPG sector, Wash with Water recognizes the grave threat that plastic pollution poses to the future of our planet and will continue to take further action against this epidemic. Wash with Water is leading the way in cleaning-up the world’s oceans through their innovative OCEANRESCUE™ PLASTIC. Wash with Water's OCEANRESCUE™packaging combines state-of-the-art technical expertise to transform plastic at-risk of polluting the oceans into their SUN HERO SPF and After Sun packaging. Each SUN HERO purchase is a critical part of recycling millions of pounds of plastic.  Learn more at https://www.washwithwatercare.com/pages/sun-hero

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