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You have enough on your mind, that’s why we proudly create each product with a worry-free promise. We believe less is better and our products are made of nontoxic, clean ingredients, free of harmful chemicals, synthetic fragrances and always cruelty free.
How to use+
Enjoy plant-powered bath time that cleanses the day away without stripping baby's delicate skin. Gluten, soy and dairy free. Vegan and cruelty free. Great new mom shower gift idea.
A multi-tasking cleanser (shampoo, wash, and bubble bath ) crafted from pure plant-based botanicals to cleanse baby from head to toe. This luxe formula leaves skin feeling soft and smooth without any residue or dryness.
Use daily as a gentle cleanser to protect delicate skin. Wet hair and skin with warm water. Gently massage and wash thoroughly over entire body and scalp, then rinse. Please note we do not add eye anesthetizing or eye film coating chemicals to reduce eye irritation. We recommend using a bathing visor to keep soapy water out of baby’s eyes.
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Product smells incredibly beautiful really light delicate sophisticated and natural. No harsh smells... I bought this for my 3 month old niece to help soothe her delicate skin after the first use she was able to sleep through the night. This 3 in 1 product is a must for anyone with delicate skin....Totally will continue to order again.
WE love WWW products SO much! I started using 2 years ago when my first babe was born and although the products have changed, the quality hasn't. We've tried other brands to save money and they just don't even come close to the quality, smells, and mostly comfort of knowing the products are well for babe. Thanks so much! I do hope the original sweetpea in family sizes makes a reappearance at some point! We need more! :)
BETTER manufacturing practices setting the bar for the beauty and personal care industry
COMMUNITY centric with responsible sourcing, recycling and community in mind
IN THE NEWS
“It’s as delicious for newborns as it is for wriggling toddlers. (And adults. Let’s not pretend here.)” Tatler Magazine
“...for all the sensitive-skin (and gluten-free) families out there.” Pregnancy & Newborn
“Give your baby the most natural start possible when it comes to skin care.” Mother Muse
OUR PROMISE
ALWAYS clean. We believe in ingredient transparency so you can be confident each and every ingredient used is clearly listed on our labels.
Crafted within a FDA/USDA/CGMP registered laboratory
WELLNESS you can trust for baby and beyond.
These statements have not been evaluated by the Food and Drug Administration. The products on this site are not intended to diagnose, treat, cure, or prevent any disease. All CBD products sold on this site contain less than 0.3% THC.
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PH Balanced
Kind to all skin types
Gentle for Newborns
Physician Approved
Allergy & Eczema Friendly
Cruelty-free
Packaging made with environmentally friendly standards. Please repurpose or recycle.
United States
